Eastman Equity

We are a highly accomplished team who share a passion to create real estate with enduring value.

Mission

Eastman Equity Holding LLC is a commercial real estate investment and asset management firm. Our goal is to acquire, reposition, and develop real estate experiences. Our team is able to achieve this goal by bringing together decades of experience across multiple real estate disciplines, including investment management and real estate operations.

The group develops, owns, and operates commercial, residential and hospitality assets in Florida. Eastman Equity continues to grow its portfolio of core-plus, value-added, and development real estate holdings through private investment, solidifying its reputation as a leader in the industry.

Our Team

  • 11th and Baum, LLC

    Jonathan Daou

    Jon co-founded Eastman Equity in 2014. In 2007, Jon founded Openhouse Gallery in New York City to give brands a full-service, temporary space to pop up and host events. He’s consulted on pop ups since helping set up Illy Cafe’s West Broadway campaign in 2005 and has advised hundreds of brands on marketing and real estate strategy. Jon is a licensed real estate broker specializing in redevelopment properties and a retail specialist consultant responsible for sales of over $300 million in investment and retail property in New York City. He’s been quoted in the New York Times, Associated Press and dozens of other outlets and created the award-winning Park Here pop up.

  • 11th and Baum, LLC

    Damien Greenwood

    Damien is responsible for Eastman’s financial initiatives and oversees the firm’s hospitality assets. Previously, Damien worked at J.P. Morgan Securities LLC in its Real Estate & Lodging Investment Bank in Manhattan, where he completed various M&A and financing transactions in excess of $10 billion. Damien began his career in the hospitality arena, executing hospitality operations and financing engagements with firms such as HVS and at Hospitality Real Estate Counselors. Damien is a graduate of Cornell University's School of Hotel Administration and received his MBA with Honors from the Johnson School at Cornell University.

  • Bill Icely

    Bill is a Florida State “Class A” Certified General Contractor with a Master’s Degree in Building Construction from the University of Florida. Throughout his career, Bill has managed numerous multi-million dollar re/development projects throughout Florida. With Eastman Equity and Mulberry Green, Bill acts as Owner’s Representative & Lead Project Manager, overseeing all property construction and renovations and ensuring on time and on budget project completion.

  • Peter Keber

    Peter Keber joins Eastman Equity as a consultant in marketing, strategy, and new business development for both local and national markets. Originally from the Washington D.C. Metro area, where he attended Gonzaga College High School, he followed his passion to” live, work, and play” in Florida by graduating with a Business degree from Eckerd College. With over 20 years’ experience in business, Peter is a valuable addition to the Eastman Equity team and its clients.

  • Joe LaPadula

    Joe was Venue Director at Openhouse in Manhattan, where he managed bookings, the sales and operations team, contracts, and the company’s daily operations. At Eastman Equity, Joe’s primary responsibilities include project management, content creation, and leasing.

  • Jennifer Miranda

    Jennifer Miranda is an associate with Eastman Equity. Jennifer’s primary role includes managing leasing activity and managing the Company's day to day affairs.

Press

NRF

Pop ’til They Shop

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Tampa Bay Times

Creative investor seeking ideas...

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New York Times

An Indoor Park and Mini-Golf...

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Tampa Bay Times

Trader Joe's, Pei Wei show property...

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Tampa Bay Reporter

GulfShore Bank to Open First...

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TB Business Journal

GulfShore Bank expands to downtown...

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Tampa Bay Times

Pinellas School Board sells off...

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TB Business Journal

NY company plans small-business...

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The group develops, owns, and operates commercial, residential and hospitality assets in Florida. Eastman Equity continues to grow its portfolio of core-plus, value-added, and development real estate holdings through private investment, solidifying its reputation as a leader in the industry.